The opportunity
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed,…
What you'll do
Design and implement comprehensive user growth strategies focused on: improving conversion efficiency across the full user journey: acquisition, activation, retention, cross-sell, and churn reduction.
Drive fission growth initiatives by leveraging viral loops, referral: programs, and network effects to accelerate organic user acquisition and engagement.
Identify core user needs and pain points through data and user insights, and: develop AI-driven growth products that enhance user interaction and engagement.
Develop and maintain product roadmaps with clear short-term and long-term: goals tailored to both local and global markets, driving continuous improvement in user growth and experience.
Leverage quantitative and qualitative data analysis to inform product feature: development that increases platform appeal, user stickiness, and conversion rates.
Collaborate closely with campaign, lifecycle marketing, operations, and: engineering teams to execute growth initiatives and optimize user funnels.
What they're looking for
- Minimum 5 years of experience in user growth, growth hacking, or product: management roles, preferably within the financial or crypto sectors.
- Strong expertise in agile product development, data-driven decision making, and growth analytics.
- Proficient in analyzing growth data and translating insights into actionable product improvements.
- Experience designing and scaling fission growth mechanisms such as referral: programs and viral loops is highly desirable.
- Excellent communication and collaboration skills, with proven experience: leading cross-functional teams to deliver measurable results.
- Bachelor’s or Master’s degree in Computer Science, Business, Marketing, Finance, or a related field preferred.
