The opportunity
Hi, I’m Geo, Ashby’s VP of Product. I joined Ashby August ‘26; read more about why I joined here.
What you'll do
Customer Journey: This role isn’t focused on conversion rate optimization or running A/B tests. Instead, you’ll gain a deep understanding of the entire Customer Journey. Then you’ll design a thoughtful onboarding experience for each role, prioritizing how we can use the product and email to help users at different stages.
Product Led Growth: You’ll spearhead our product-led growth motion by working closely with our Customer Success team. They own our human-led onboarding and, in many respects, have designed the first version of this. You’ll also own transactional email (i.e. email triggered by product signals) as it is an extension of the product experience.
Adoption Metrics: This is our first-ever product team focused on growth and onboarding, so you’ll be responsible for defining and tracking key metrics to assess whether our onboarding experience helps customers realize value sooner. We have a small but mighty data team that you’ll partner with, but for the most part, you’ll be responsible for defining and analyzing these growth metrics yourself.
Product Qualified Leads: You’ll also work closely with our Revenue Operations team to figure out the bridge between product signals that initiate go-to-market activity. You’ll own the definition of a Product Qualified Lead (PQL) and work with the RevOps team to determine how to route them.
User Experience: Finally, you’ll own changes to features to make onboarding easier and drive adoption. If you think changing how a given feature works is critical to making onboarding easier, it isn’t off limits. Eventually, we’ll want you to create frameworks and consult with other product teams to help them drive adoption for their product areas.
You’ve owned onboarding, expansion, or growth for a B2B SaaS product
What they're looking for
- You have strong product taste, and you think of growth as more art than science
- You’ve built a growth strategy rooted in principled thinking, research, and data
- You can show evidence of driving long-term growth results
- You have an unnatural curiosity and excitement about the end-user and the jobs they do
