The opportunity
At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and engagement for Scale’s offerings amongst our core audiences.
What you'll do
Own go-to-market and marketing for financial services and lead the launch of: new verticals for Scale’s applications business
Develop clear, compelling positioning and messaging for key personas in each: vertical, including executive, technical, and business buyers
Partner with sales leaders to build and maintain sales plays, battlecards,: and enablement that sellers use in active deals, and support live pursuits with tailored messaging and executive briefings
Create marketing assets, including decks, one-pagers, videos, blog posts, and: web content, that communicate our value to vertical leaders and support our sales team’s pursuits
Design and run integrated campaigns and account-based programs in partnership: with sales, field marketing, growth marketing, product, and comms, and contribute directly to pipeline targets
Work with field marketing and events teams to build vertical event: strategies, content, and experiences that drive engagement with customers and target accounts
What they're looking for
- Build the repeatable playbook for taking a new vertical to market, and make: the case for where Scale invests next
- Measure what is working across verticals and accounts, and report on pipeline: and program impact to sales and marketing leadership
- + years of product marketing, industry marketing, or segment marketing: experience in B2B enterprise environments, with experience in financial services or another regulated industry (financial services preferred)
- A track record of building sales plays, deal support, and enablement: alongside sales leaders, and of running ABM, field, or campaign programs tied to pipeline
