The opportunity
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements.
What you'll do
Strategic Positioning & Storytelling: Define the value proposition, messaging hierarchy, and positioning for Klaviyo’s SMS and Mobile product suite.
GTM & Product Launches: Drive end-to-end go-to-market strategies across Sales, Customer Success, Enablement, and Growth Marketing.
Market & Competitive Intelligence: Track global mobile trends to position Klaviyo as the most trusted, compliant, and powerful mobile marketing solution on the market.
Roadmap Evangelization & Influence: Partner closely with Product Management to champion customer needs, surface market gaps, and synthesize feedback.
Adoption & Revenue Growth: Develop targeted campaigns, ROI models, and cross-sell playbooks to enable merchants to scale seamlessly.
Sales Enablement & Deal Support: Build essential GTM assets (pitch decks, one-pagers, ROI calculators, enablement trainings) as a mobile Subject Matter Expert (SME) with sales.
What they're looking for
- Cross-Functional Leadership: Perform other related duties as assigned to support the overall objectives of the K:Marketing PMM organization and the mobile business unit.
- + years of experience in B2B SaaS product marketing roles
- Marketing tech experience and or e-commerce is a huge plus
- Know what great work looks like: bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
