The opportunity
We're looking for a product marketer to join the Claude Platform Product Marketing team. You'll drive go-to-market for launches across the platform, from new API features and developer tools to the capabilities that ship with new models.
What you'll do
Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
Develop compelling product messaging, positioning, and value propositions: aligned with technical audience needs
Drive product launches that generate market momentum, from flagship releases to incremental feature updates
Design and implement developer marketing campaigns to drive API adoption and platform usage
Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
Partner with Product to shape roadmap priorities based on competitive intel,: customer research, and field feedback
What they're looking for
- Have a proven track record of developing and executing go-to-market: strategies for API products or developer tools, including successful product launches
- Have a strong technical background with the ability to understand and: communicate complex AI features to both technical and non-technical audiences
- Excel at cross-functional collaboration, particularly in aligning Product, Sales, and Marketing strategies
- Possess strong storytelling skills with a demonstrated ability to create: diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies
- Have exceptional writing skills with a demonstrated ability to adapt tone,: style, and complexity for diverse audiences (executives, technical users, end customers) and formats (long-form content, product briefs, email campaigns, social media)
