The opportunity
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
What you'll do
Own a book of agency and holdco accounts: prospect, pitch, negotiate, and close data licensing and off-platform audience activation deals (Lyft audiences syndicated to DSPs, SSPs, and partner platforms — not Lyft-owned inventory)
Build relationships across investment, planning, data strategy, and: programmatic trading desks at major holdcos (GroupM, Omnicom Media Group, Publicis Media, IPG, Dentsu, Horizon, Stagwell, etc.)
Hit and exceed quarterly revenue targets
Translate Lyft's first-party mobility data into briefs that win RFPs: audience segments, geo/movement signals, and measurement use cases
Partner with Account Management, Data Partnerships, and Product to ensure: clean activation, attribution, and renewal
Maintain accurate pipeline hygiene in Salesforce and forecast with discipline
What they're looking for
- –5 years of digital media or data sales experience, with meaningful exposure: to programmatic (PMP, PG, open exchange) and/or agency holdco accounts
- Track record of closing and growing agency business
- Comfortable with the alphabet soup: DSPs (DV360, TTD, Yahoo), SSPs, data clean rooms (LiveRamp, Habu, AWS), IDFA/MAID/postal-code targeting, MMM and incrementality conversations
- Strong written and verbal communication; can build a deck and run a meeting
