The opportunity
Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI.
What you'll do
Build campaign specs and go-to-market briefs for each Udemy promotion,: aligning creative, channel, and lifecycle teams around a single execution plan.
Partner with Pricing and Commercial Policy teams on discount guardrails,: eligibility rules, and cadence caps, translating policy into a calendar Marketing can run confidently.
Lead monitoring and daily tracking of live promotions, and drive mid-course: pivots when performance calls for it.
Lead campaign forecasting, experimentation plans, post-campaign reporting and: analysis with Data Science, sizing incrementality and using it to inform the next cycle's targeting and offer mix.
Be accountable for overall campaign performance and ensure that overall user: experience is consistent and in adherence with the campaign brief.
Own the project management of the campaign from conception through: completion, ensuring that creative, channel activation, user experience, and performance are aligned with the promotional campaign strategy.
What they're looking for
- + years of experience in promotions marketing, ideally at a subscription or marketplace consumer business.
- Demonstrated history of owning a promotional or campaign calendar end-to-end,: from planning through execution to post-mortem.
- Experience partnering with Pricing, Commercial Policy/Legal, and Data Science: teams to translate financial guardrails into a runnable marketing calendar and data into actionable insights.
- Experience with project management, including the ability to coordinate: creative, channel, and regional stakeholders against firm dates.
