The opportunity
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community.
What you'll do
A structured cohort of Instacart shopper and customer advocates is: established across priority Midwest, mid-Atlantic and Southern markets, with a consistent cadence of in-person and virtual touchpoints that build community, deepen relationships, and keep advocates informed and ready to act.
Digital organizing levers: email, SMS, organic social, and other channels — are fully utilized to drive grassroots engagement, with clear benchmarks in place to measure performance and campaign learnings applied continuously to improve outcomes.
Political and policy developments are monitored proactively, with strategic: grassroots opportunities identified and surfaced to leadership before moments become reactive — not just executing on direction, but helping set it.
Close collaboration with the Federal Affairs team results in targeted: grassroots engagement with federal stakeholders, with shopper, customer, and community voices woven into federal advocacy efforts.
Rapid response capacity is demonstrated through time-sensitive policy: campaigns, with Instacart advocates mobilized quickly and effectively across multiple geographies.
+ years of experience in grassroots organizing, community engagement, digital: strategy, political campaigns, or public affairs
What they're looking for
- Demonstrated ability to recruit, train, develop, and deploy advocate networks: at scale — aligning stakeholders' interests with organizational priorities and designing opportunities that deepen long-term engagement
- Subject matter expert on grassroots mobilization strategies, with the ability: to provide briefings and recommendations to leadership
- Strong digital organizing skills: comfortable with CRM systems, advocacy platforms, email and SMS programs, and organic social engagement
- Metrics-driven mindset with experience tracking digital campaign performance: and applying learnings for continuous improvement
