The opportunity
We're hiring our first Demand Generation Lead for EMEA, Middle East and Emerging Markets. You'll own how LangSmith shows up in the region and how that turns into pipeline from partnering with performance marketing, lifecycle marketing, integrated campaigns and webinars to build a localized campaigns.
What you'll do
Build the EMEA demand plan: which markets, which segments, which channels, and what each is expected to return
Own an EMEA pipeline target and report against it sourced and influenced, by channel and by market
Decide how the regional demand budget gets allocated for localized programs.
Paid digital: partner with performance marketing to support localized 3rd party promotion, paid search, paid social, and retargeting strategy, including account-level and contact-level targeting to give sellers air cover in named accounts
Webinars: run a regional cadence across live demos, thought leadership: webinars, technical workshops, and customer stories, in local time zones with local speakers where it helps
Integrated campaigns: adapt global LangSmith narratives and build region-first campaigns when the market needs something different
What they're looking for
- + years in B2B demand generation, growth marketing, or integrated campaigns,: ideally in developer tools, infrastructure, or technical SaaS
- Track record of building demand programs in EMEA across multiple countries,: with a clear view of where localization matters and where it doesn't
- You've personally run paid, webinars, lifecycle, and ABM
- You write the copy, build the landing page, pull the report, and launch the campaign
- Comfortable with a technical product and a technical audience. You don't need: to write code, but you should be able to hold a conversation about agents, evals, and observability without a script
- Strong partner to Sales. You've worked shoulder to shoulder with AEs and SDRs: and you're comfortable with a pipeline number
- Fluent in the numbers: funnel conversion, CPL, cost per SQO, pipeline contribution, and attribution's real limits
- Working command of a modern stack, Hubspot, Influ2, Qualified, Goldcast, Zoom: Webinar, Zapier, SFDC, Reo.dev , and Clay
