The opportunity
We're hiring our first Demand Generation Lead for EMEA, Middle East and Emerging Markets. You'll own how LangSmith shows up in the region and how that turns into pipeline from partnering with performance marketing, lifecycle marketing, integrated campaigns and webinars to build a localized campaigns.
What you'll do
Build the EMEA demand plan: which markets, which segments, which channels, and what each is expected to return
Own an EMEA pipeline target and report against it sourced and influenced, by channel and by market
Decide how the regional demand budget gets allocated for localized programs.
Paid digital: partner with performance marketing to support localized 3rd party promotion, paid search, paid social, and retargeting strategy, including account-level and contact-level targeting to give sellers air cover in named accounts
Webinars: run a regional cadence across live demos, thought leadership: webinars, technical workshops, and customer stories, in local time zones with local speakers where it helps
Integrated campaigns: adapt global LangSmith narratives and build region-first campaigns when the market needs something different
What they're looking for
- Lifecycle: build segmented nurtures and post-event follow-up for regional: leads, with attention to language and time zone.
- Work directly with EMEA AEs and SDRs to understand what converts in-region: and co-design follow-up plays that drive pipeline.
- Partner closely with Field Marketing to build joint regional plans, align: priorities, and create a coordinated interface into the sales team.
- Support new-hire ramp by identifying warm signals, share campaign hand-off: details, marketing programs, and proven outreach plays reps can use in their first 90 days.
