The opportunity
Datadog is looking for an experienced Senior Account Based Marketing Manager to drive new customer acquisition and pipeline generation across the Americas (North America and LATAM), with a focus on our Commercial (SMB) segment. In this role, you will design and execute an…
What you'll do
Develop and execute a comprehensive, multi-channel marketing strategy to: drive pipeline growth across the Americas, leveraging sponsored events, paid search, paid social, field-led programs, third-party digital placements, and more.
Support the design and execution of 1:many, 1:few, and 1:1 ABX marketing: programs for the Commercial (Small and Midsize Business) segment, combining digital tactics, such as paid social and programmatic display, with dedicated field plays, such as direct mail, to break into and expand high-value accounts.
Serve as both strategist and operator for the region: help define the marketing plan and lead execution across paid media, field marketing, and event teams.
Architect the operating model and playbooks for dedicated programs and: partner with cross-functional marketing teams to execute dedicated programs where regional support is needed, maintaining consistent quality and cadence across the Americas.
Establish the reporting and measurement framework needed to evaluate program: and channel performance, refining the strategy based on results.
Maintain flexibility across channels and programs, prioritizing the tactics: that deliver the greatest pipeline impact rather than adhering to a single fixed strategy.
What they're looking for
- Demonstrate strong executive presence, partnering closely with sales: leadership and cross-functional marketing teams, to align on goals and execution.
- + years of experience in demand generation, field marketing, or growth: marketing, ideally within B2B SaaS, with a demonstrated track record of driving pipeline or opportunity growth for a segment, region, or business unit.
- + years of experience running account-based marketing programs.
- A seasoned marketing professional capable of building a channel strategy from: the ground up, with a strong understanding of sales process and goals and a track record of close sales-marketing collaboration.
