Senior Account Based Marketing ManagerNew

We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.

What you'll do

• Define, develop, and lead the overarching ABM program for the global upper: Commercial & Enterprise segments, ensuring a consistent, personalized experience across channels to accelerate pipeline and growth.

• Architect and execute multi-tiered ABM strategies, including targeted 1:Few: plays for top-tier accounts, 1:few industry-specific vertical campaigns, and programmatic 1:many campaigns for broader market capture.

• Serve as the global super-user and strategic marketing owner of the 6sense: platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks.

• Partner closely with Sales and Regional Marketing Leads to establish deep: feedback loops, aligning ABM programs with localized sales goals while maintaining a unified global strategy.

• Establish measurement frameworks and campaign metrics alongside marketing analytics teams

• Oversee the collaborative creation of bespoke content and high-impact: messaging tailored to specific target account lists, industries, and/or executive personas across email, executive events, paid media, and conversational marketing.

What they're looking for

• Conduct market, industry, and account-level research to uncover unmet needs,: pain points, and buying triggers, translating these insights into actionable ABM playbooks.
• Proven track record of designing, building, and scaling comprehensive 1:few,: and 1:many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space.
• + years of marketing experience, with a heavy emphasis on demand generation,: enterprise campaigns, or vertical marketing.
• + years of dedicated Account-Based Marketing experience in a B2B SaaS environment.