The opportunity
B2B Marketing Operations sits within Commercial Operations, and owns the end-to-end execution and orchestration of partner communications across email, WhatsApp and tablet notifications. We also own the lifecycle and automation stack behind those communications (Salesforce…
What you'll do
Own end-to-end execution of partner lifecycle and ad-hoc email/WhatsApp: campaigns, from audience build through to send and QA
Design and continuously improve lifecycle programmes, using performance data: to iterate on messaging, cadence and segmentation
Build and maintain SQL-based audience queries, AMPscript personalisation and: HTML email templates within Salesforce Marketing Cloud
Track and report on campaign and lifecycle performance metrics, turning: results into clear recommendations for the wider team
Partner with stakeholders across Commercial, Content and Data teams to scope and prioritise campaign requests
Experience building and executing email campaigns in an enterprise marketing: automation platform (e.g., Salesforce Marketing Cloud highly preferred)
What they're looking for
- Proficiency writing SQL queries to build and troubleshoot audience segments
- Experience with HTML and a scripting/templating language (e.g., AMPscript, Liquid) for email personalisation
- Experience designing lifecycle or CRM marketing programmes and tracking their: performance against defined metrics
- Strong written communication skills and the ability to manage multiple concurrent campaign requests
