The opportunity
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences…
What you'll do
Partner with the Director of Brand Strategy to define where the Airbnb brand: should move over the next three to five years.
Develop clear, persuasive strategic points of view that align senior leaders and cross-functional teams.
Write creatively inspiring briefs that guide advertising and brand: development across traditional, digital, social, and emerging media.
Translate complex research, cultural signals, and business priorities into: simple, actionable consumer insights.
Help define product and portfolio positioning, partnering with Marcom and: cross-functional teams to shape go-to-market strategy.
Bring a sharp, current perspective on culture, media, and social behavior into brand and campaign strategy.
What they're looking for
- Stay embedded with creative teams throughout the development of global campaigns and product launches.
- Evaluate creative work against the strategy and help teams make it more focused, distinctive, and effective.
- Build compelling strategic narratives and presentations for senior leadership.
- Help raise the standard of strategic thinking and writing across the broader marketing organization.
