The opportunity
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences…
What you'll do
Own and evolve Airbnb’s brand voice, tone, and editorial guidelines, ensuring: they’re clear, opinionated, and usable by both humans and AI systems.
Partner with Marketing Technology teams to train, fine-tune, and evaluate: language models against brand voice standards, providing the editorial judgment that shapes what “on-brand” means at a model level.
Review and refine AI-generated copy across campaigns, product, and marketing: surfaces — catching not just errors, but tone, nuance, and craft issues an automated system would miss.
Build and maintain scalable editorial QA processes for AI-generated content,: defining what requires human review versus what can ship autonomously.
Translate brand guidelines into structured inputs (style guides, prompt: frameworks, training examples) that improve model output over time.
Partner cross-functionally to develop new internal tools that support: editorial review, model training, and content QA, bringing an editorial point of view to how these tools are structured and used.
What they're looking for
- Identify gaps in the current tooling ecosystem and help scope, prioritize,: and define requirements for new tools that improve editorial efficiency and consistency at scale.
- Pilot new tools with editorial and creative teams, gathering feedback and: iterating on both functionality and language before wider rollout.
- Act as a senior editorial voice in select creative reviews, giving direct,: high-bar feedback to writers, creative directors, and AI workflows alike.
- Partner with Legal, Trust, and Localization teams to ensure editorial: standards and processes hold up across markets, languages, and regulatory considerations.
