Senior Content and Social Media Specialist (12 months contract)Active$72K

Shape the conversation around one of Canada's most recognizable brands. HelloFresh is seeking a content leader to advance the brand's strategic initiatives and shape its comprehensive content strategy.

What you'll do

• Own the organic social strategy, content calendar, and channel management for: HelloFresh and Chefs Plate. Consult on content strategy and creative direction for Factor Canada.

• Manage the external content creation and community management agency,: including briefing, approvals, timelines, and performance.

• Identify and champion cultural trends, platform innovations, and creator: opportunities to keep brands relevant and engaging.

• Partner with internal teams, external creators and influencers to develop and: execute social-first content that supports brand campaigns, product launches, partnerships, and key marketing initiatives.

• Test and develop high-performing organic content that can be repurposed for: paid social channels, creating scalable middle and lower funnel assets that improve campaign performance and acquisition efficiency.

• Build, manage, and optimize campaign structures, audiences, and ad sets: within social media platforms to support integrated brand and demand generation campaigns.

What they're looking for

• Measure and report on content performance, using data and insights to: optimize future content and channel strategies.
• All other duties, as assigned
• + years of experience in social media, content marketing, or digital brand marketing.
• Proven first hand experience developing and executing social-first content strategies.