The opportunity
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
What you'll do
Regional content and market entry strategy: Own and evolve Adyen’s APAC content roadmap. Identify strategic opportunities and define how we show up across markets, creating localized content strategies that resonate across diverse regulatory and cultural environments.
AI & scalability: Leverage AI to scale output and improve efficiency. Build smarter workflows without compromising quality.
Social & thought leadership: Own APAC’s social and thought leadership strategy, with a focus on LinkedIn. Define what high-performing looks like, develop social-first content, and grow our audience through meaningful engagement that strengthens Adyen’s authority in B2B.
Content creation (including video storytelling): Lead by example with high-quality, hands-on creation. Write and edit across formats — from reports and case studies to video, social, and campaign assets. Partner closely with creative teams to develop compelling video narratives, craft strong hooks that capture attention early, and ensure content is optimized for short-form, platform-first consumption.
Platform & media insight: Stay ahead of B2B media trends, platform shifts, and audience behaviors. Turn insights into clear strategic direction, refining formats, tone, and distribution to maximize impact.
Stakeholder partnership: Act as a strategic partner to marketing, product, commercial, and agency teams. Shape briefs, influence direction, and elevate the quality and effectiveness of content across the business.
What they're looking for
- Experience: 8+ years in content marketing, editorial, or strategic: copywriting, ideally within B2B tech, fintech, or financial services. You bring a strong track record of owning and evolving content strategy, not just executing against it.
- Strategic mindset: You think beyond individual assets and understand how content drives business outcomes. You can connect content initiatives to broader marketing and commercial goals, identify opportunities, and prioritize where to play.
- AI fluency: You are comfortable using AI as part of your workflow to scale: output, improve efficiency, and enhance creative quality — while maintaining strong editorial standards.
- Social and LinkedIn expertise: You understand how to build authority and engagement on LinkedIn. You know what performs, why it performs, and how to consistently create content that drives meaningful interaction and audience growth.
- Video storytelling experience: You have experience shaping compelling video content — from developing narratives to crafting strong hooks that capture attention early. You understand what works in short-form, platform-first video and can partner effectively with creative teams to bring ideas to life.
- Media and content ecosystem fluency: You have a deep understanding of the evolving media landscape and how B2B audiences consume content across platforms — from long-form reports to short-form, social-first, and video-led formats — and know how to adapt content accordingly.
- Master storyteller: You have strong editorial judgment and a journalistic mindset. You know how to find the angle, simplify complexity, and turn technical topics into clear, compelling, and differentiated stories.
- Audience-centric: You are deeply curious about your audience. You actively seek to understand the motivations, behaviors, and pain points of merchants across industries, and use these insights to create relevant and high-impact content.
