The opportunity
You are a conceptual creative who understands that great brand work begins with a great idea and is brought to life through exceptional craft. You excel at turning business objectives, customer insights, and brand strategy into integrated campaign concepts that work across every channel and touchpoint.
What you'll do
Develop original, integrated campaign concepts that translate brand strategy: into distinctive, memorable creative work.
Lead projects from initial brief through concept development, production, and: launch, maintaining the integrity of the idea throughout.
Create campaign lines, headline systems, and creative platforms that teams across Marketing can build from.
Present and defend creative work to senior stakeholders, articulating the: strategic rationale behind each idea.
Partner with Brand Strategy to sharpen insights, define audiences, and shape creative briefs.
Explore and develop multiple creative territories, and recommend the: strongest direction based on strategy and business objectives.
What they're looking for
- –10 years of copywriting experience at an agency or in-house creative team
- A portfolio of integrated, multi-channel campaigns, with clear examples of ideas you originated
- Demonstrated range across brand campaigns, product storytelling, website copy, and experiential work
- Experience leading projects through strategy and creative development, not solely execution
- Film and motion experience, including close collaboration with directors,: editors, and animators from script to final cut
- Exceptional long-form and short-form writing skills, with a strong ear for cadence and voice
- Strong presentation skills and the ability to sell in and steward creative work through stakeholder review
- Experience working with external production companies, agencies, and creative partners
