Senior CRM Manager - Transformation (all genders)Active
The opportunity
We are looking for a Senior CRM Manager - Transformation to make CRM Self-Service at HelloFresh a reality.
What you'll do
Lead the self-service rollout: Take end-to-end ownership of the programme, from framing the scope and aligning stakeholders to launching and tracking adoption
Shape the future CRM platform: Collaborate with Product and Engineering to define how our agentic CRM environment should work, bringing in the needs of users and helping prioritise what gets built next
Steer CRM Agents: Build the skills and context agents need to create campaigns reliably, on brand and within our guardrails
Build frameworks and playbooks: Develop the documentation, training and processes that let teams send safely without central support
Enable the teams: Design and run user centric training and onboarding for local marketing and product teams, and turn user feedback into improvements
Make performance visible: Define and create reportings to measure success
What they're looking for
- Scale what works: Identify new use cases to move to self-service and manage each transition end to end
- Drive the next CRM initiatives: Once self-service is established, take ownership of further cross-functional projects that make our CRM team more scalable and efficient
- Modernize processes with AI: Collaborate with the CreativeTech squad and CRM Operations to adapt AI use cases within our CRM workflows
- Influence the CRM product roadmap: Collaborate with Product and Engineering to shape the future CRM platform, bringing in the needs of users and helping prioritise what gets built next
