The opportunity
We are hiring a Sr. Data Scientist, Organic Growth to help us understand how our investment in search, app store, and content surfaces drives member acquisition and long-term value.
What you'll do
Partner with Organic Growth to define KPIs and measurement frameworks across: surfaces — SEO landing pages, content hubs, app store listings — and audiences
Size and scope organic growth initiatives in partnership with marketing,: product, engineering, and finance: translating acquisition goals into expected traffic, conversion, and member volume, and the investment required to get there, while supporting operational planning for content and technical roadmaps
Build and maintain forecasting models for the organic channel, projecting: impressions, sessions, install and signup volume, and downstream LTV under different investment scenarios, seasonality assumptions, ranking trajectories, and algorithm volatility
Develop attribution approaches that reconcile platform-reported performance: (Google Search Console, App Store Connect, Google Play Console, web and app analytics) with observed member behavior, accounting for dark and direct traffic, branded vs. non-branded intent, and paid–organic overlap
Design and analyze SEO split tests, app store listing experiments (Google: Play Experiments, Apple Product Page Optimization), geo experiments, and paid search holdouts to quantify incremental lift, cannibalization, and true impact vs. correlation
Build and maintain dashboards that give clear visibility into rankings and: impression share, traffic, funnel conversion, blended CAC, and downstream LTV by surface, keyword cluster, and content type
What they're looking for
- Collaborate with Data Engineering to improve tracking, data quality, and the: pipelines behind crawl, ranking, session, and conversion data
- Translate complex analyses into clear, actionable recommendations for cross-functional leadership
- + years of experience in organic growth channels (SEO, ASO, content) and in: marketing, growth, or product analytics. Experience in FinTech preferred.
- Experience with organic growth planning and opportunity sizing: comfortable working from business goals backward to estimate required investment, expected traffic and member volumes, and unit economics, with an understanding of how content and technical SEO/ASO work is operationally structured and executed
