The opportunity
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences…
What you'll do
Define and own the EMEA inbound strategy and roadmap, prioritising the: channels and initiatives that will drive the most hotel go-lives
Build and scale multi-channel inbound programs (email, paid, SEO, content,: events, partnerships) targeting independent hotels, boutique chains, and hotel groups globally
Own the full funnel from lead capture to MQL handoff, including lead scoring,: routing, and CRM hygiene in Salesforce, in collaboration with RevOps Teams
Design Linkedin campaigns in coordination with regional AE teams to target: high-priority segments and geographies
Develop outbound-assist sequences (via tools like Mixmax or Outreach) to complement AE prospecting
Partner with Global Marketing to build collateral, landing pages, and nurture: flows that speak to hotel operator pain points
What they're looking for
- Track, report, and optimize against pipeline contribution metrics: MQLs, MQL-to-SQL conversion, cost per lead, and influenced revenue
- Run co-marketing and referral programs with industry partners (channel: managers, PMSes, hospitality associations)
- Build business cases for each campaign, secure budget from stakeholders, and show clear ROI
- Run a test-and-learn approach: launch quickly, measure, cut what doesn't work and scale what does