Senior Digital Marketing Specialist - Paid Social - FTCPosted today

The opportunity

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners.

What you'll do

  • Manage end-to-end platform setup, activation, optimisation, and reporting for: programmatic video and paid social across brand proposition and tactical campaigns.

  • Respond to briefs in collaboration with internal planning teams, forecasting: audience reach and recommending channel strategies to meet commercial goals.

  • Build and manage ad-serving tags, trackers, and CM360 trafficking processes: to ensure accurate performance measurement and conversion tracking.

  • Design and run A/B tests and brand lift studies to strengthen channel: insights and systematically improve campaign efficiency.

  • Deliver weekly performance updates and post-campaign analysis, translating: complex metrics into actionable learnings for key internal and external stakeholders.

  • Direct expertise activating and optimising media via DV360, Meta, and TikTok: within a high-growth consumer-facing or D2C brand.

What they're looking for

  • Strong knowledge of the display and video media ecosystem, including hands-on: experience with CM360 trafficking and conversion tracking tools.
  • Proven quantitative and analytical skills with demonstrated ability to: synthesise complex data into actionable insights and structured reports.
  • Excellent stakeholder management skills with a track record of building trust: across internal teams, platform representatives, and external agencies.
  • A self-starter mindset with strong problem-solving capabilities and the: ability to adapt quickly in a fast-paced environment.