The opportunity
We’re hiring a VP of Growth Marketing to lead the next evolution of HubSpot’s growth strategy as AI reshapes how people discover, research, evaluate, and buy software.
What you'll do
Own HubSpot's growth strategy and find what's next. Set the strategy for how: HubSpot creates and captures demand across paid, organic, AI, and emerging channels. Choose where to invest, pull back, and experiment across our SMB and upmarket businesses. Constantly look for new opportunities, test them quickly, and scale the ones that work.
Reinvent search and AI discovery. Lead HubSpot's strategy across traditional: search and emerging AI discovery experiences. Protect and grow our organic search position while building the capabilities, experiments, and playbook required to drive visibility, recommendations, and demand in AI.
Transform performance marketing. Reinvent how HubSpot uses paid advertising: to create and capture demand across our SMB and upmarket businesses. Modernize measurement and harness data and AI to improve targeting, accelerate creative testing and personalization, and maximize short- and long-term returns, while finding and scaling new sources of profitable growth.
Turn growth insights into product opportunities. Partner with Product to turn: new customer behaviors and unmet needs into new ways to acquire customers and, where the opportunity exists, entirely new products or features.
Build an exceptional growth organization. Attract, develop, and lead an: exceptional team with a high bar for curiosity, accountability, and execution. Stay close enough to challenge assumptions and accelerate decisions while empowering leaders to own big problems. Use AI and automation to help the team experiment, learn, and execute faster. Build a culture where the standard isn't activity, it's impact.
