(Senior) Director UX, OperationsPosted today

HelloFresh
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The opportunity

HelloFresh is reorganising UX to work AI-native — practitioners either go deep as platform and skills experts, or broad as generalists who move fluidly across product, design and engineering to drive experience quality and innovation. This role leads UX for our Operations…

What you'll do

  • UX strategy and quality across four core areas of Operations: menu planning and food systems (algorithmic menu planning, ranking, demand forecasting, assortment), fulfillment (production, order management, inventory, logistics, manufacturing, supplier reliability), an internal operations-research platform that runs dozens of optimization models across the supply chain, and the technology backbone that keeps our warehouses and production sites running.

  • Continued build-out of an AI-native design practice: extending our design system directly into AI-assisted workflows, and using that as proof that UX can lead — not just support — the company's AI-first agenda.

  • Service design for the internal-facing tools that operators, planners and: analysts depend on every day — often the least glamorous and highest-impact surface area in the company.

  • Talent leadership for a distributed team spanning multiple geographies: hiring, career development, and consistent design-quality standards.

  • A seat at the Operations leadership table, partnering directly with the: senior Product and Engineering leaders for the organization, and representing UX's interests in company-wide strategy.

  • + years in UX/product design, including several years leading design for: complex, operational, or B2B/enterprise-grade systems — supply chain, logistics, marketplace operations, or similar domains are a strong plus.

What they're looking for

  • + years in UX/product design, including several years leading design for: complex, operational, or B2B/enterprise-grade systems — supply chain, logistics, marketplace operations, or similar domains are a strong plus.
  • A track record of shifting a design function from reactive delivery to: strategic, AI-native practice — not just familiarity with AI tools, but experience redesigning how a team works because of them.
  • Experience building or scaling design systems/platforms that other teams: adopt, and comfort operating at the intersection of design, product and engineering.
  • Strong stakeholder management: this role sits at the table with senior product, engineering and exec leadership and needs to hold its own there.
  • Comfort with ambiguity and unglamorous domains: this is service design for internal operators and planners, not consumer-facing polish, and the highest-value problems here are rarely the most visible ones.