The opportunity
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences…
What you'll do
Own the organic growth strategy and content roadmap across SEO, AEO (Answer: Engine Optimization), and GEO (Generative Engine Optimization) — covering technical SEO, content, on-site experience, and visibility in AI assistants such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
Manage internal content strategy for these acquisition channels: set priorities, briefs, templates, and quality standards for content and landing pages that drive organic and AI-referred traffic.
Run the channel hands-on: pull and analyze your own data in SQL, size opportunities, prioritize by impact, and drive launches and experiments from backlog to measured result.
Lead cross-functional relationships with product and engineering teams,: embedding SEO and AEO best practices into web properties, app surfaces, and structured data.
Improve how well AI models understand Airbnb's listings, product, and: policies so they represent Airbnb accurately and cite it as a source.
Build and evolve the measurement framework for SEO, AEO, and GEO: attribution models, leading and lagging indicators, dashboards, and revenue impact — including the ability to demonstrate the value of work that's difficult to attribute, such as preventive technical work or emerging AI channels.
What they're looking for
- Establish Airbnb's point of view on how AI-generated answers are reshaping: travel discovery, and translate complex technical concepts into clear business narratives for senior leaders.
- + years of experience in SEO, including 2+ years in a senior/leadership capacity engaging with executives.
- Strong SQL skills, writing your own queries to analyze crawl, log, search: console, and conversion data without relying on analysts for core questions.
- Proven track record of shipping SEO programs at scale and driving significant: organic growth, from prioritization through launch and measurement.
