The opportunity
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed,…
What you'll do
User Growth & Reactivation: Launch non-standard activations to engage and reactivate the existing userbase;
Unlock new user growth via creative innovations: new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation;
Map and improve the entire user journey (Visit → Registration → KYC → Deposit: → Trade) to boost business conversion funnel;
Promotions: Drive and execute series of educational and bonus-based campaigns;
Ads management: Ideate, test, and optimize paid acquisition campaigns (web + app);
Manage ASO/SEO experiments and retargeting campaigns;
What they're looking for
- Accountability & Reporting: Fully own Ukrainian OKRs completion, frequently escalate Metrics Progress & Campaigns Performance with Marketing & Operations team.
- –4 years of relevant experience in Growth, Digital, or Performance Marketing: (preferably crypto, tech/IT, fintech, e-commerce, or mobile apps);
- Proven expertise in Acquisition, Retention, Paid Ads, ASO/SEO, Analytics, CRM/email marketing;
- Execution-oriented mindset with strong ownership and independence;
