The opportunity
Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI.
What you'll do
Define what success looks like before launch by setting clear success metrics: and sizing expected impact, then make recommendations on scope and timeline tradeoffs when stakeholder inputs conflict.
Treat each content launch as a business outcome, not a scheduling: exercise—sequence launches against clear business goals and explain the strategic reasoning behind each campaign structure.
Convert business goals into campaign briefs scoped appropriately for content: value and category, enabling creative, channel, and lifecycle teams to execute coordinated multi-channel strategies.
Orchestrate On-Platform Marketing, CRM, Paid Media, and Product teams around: a single launch plan while partnering closely with Content and Category Management to ensure proper market positioning.
Track what each content launch is built to drive, partner with Data Science: to measure outcomes, and feed results into quarterly planning cycles.
Experience with 8+ years in integrated marketing, campaign marketing, or: partner marketing, ideally for a D2C content or subscription business.
What they're looking for
- Demonstrated history of owning cross-channel campaign calendars end-to-end,: from on-time delivery through the revenue or engagement outcomes each campaign is built to drive.
- Experience coordinating across creative, channel, product, and data teams to: align them around a single launch plan.
- Background in analytical work, including sizing campaign impact and using: analysis to prioritize the next cycle's initiatives.
- Experience marketing new content, courses, or product launches alongside promotional campaigns.
