Senior Lead Management SpecialistPosted today$138K–$190K

Cloudflare
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The opportunity

Cloudflare's Digital Marketing team is building a unified, signal-driven demand engine. It recognizes accounts at the web edge, acts on real-time intent, and turns anonymous traffic into high-velocity pipeline.

What you'll do

  • Own the end-to-end lead lifecycle, routing algorithms, and queue: architecture, ensuring 100% of qualified leads and intent signals are processed without delay or data drop.

  • Monitor lead-flow integrity continuously across platforms (Marketo,: Salesforce, LeanData), writing automated health checks, error logging, and alert triggers to resolve bottlenecks before they impact sales.

  • Refactor legacy batch campaign operations into automated, real-time, event-driven routing logic.

  • Treat operational tech debt as bugs to be resolved through code, API: integrations, webhooks, or programmatic rules engine builds.

  • Design extensible routing frameworks that give regional field marketing teams: the agility to run local campaigns while maintaining strict global system standards.

  • Own the lead scoring, account-to-lead matching, lifecycle states, and routing: logic as a version-controlled source of truth.

What they're looking for

  • Partner with Data Engineering and BI teams to optimize schema, identity: resolution at the web edge, and account telemetry hygiene across the MarTech stack.
  • Define and govern logic change controls, API integration standards, and SLA: tracking across marketing and sales systems.
  • Automate the delivery of buyer intent telemetry (e.g., intent topics, event: participation) directly into sales-facing views to accelerate sales outreach.
  • Serve as the senior systems counterpart to Field Marketing leaders, Sales: Development (BDR/SDR), Sales Operations, and BizApps to streamline GTM handoffs.