Senior Manager Global Price & Discount Strategy (all genders)New

HelloFresh
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The opportunity

As Senior Manager Global Price & Discount Strategy (all genders) you will be part of the Global Price & Discount Strategy Team, shaping pricing and discount strategy across our full global portfolio which includes our core brand, HelloFresh, as well as: Factor, GreenChef,…

What you'll do

  • Global Referral Strategy: Own the conceptualization, execution, and optimization of our global referral incentive strategy, ensuring alignment with overall business goals and market conditions and translating strategy into tangible action.

  • Loyalty Program & Retention Economics: Lead incentive strategy and impact modeling to drive performance of our emerging loyalty program and churn prevention initiatives.

  • Advanced Testing & Analysis: Own the full AB testing lifecycle from hypothesis generation and test setup to execution and post-test analysis to constantly refine our incentive models.

  • Data-Driven Optimization: Identify opportunities to improve current global strategies through deep-dive analysis, increasing customer lifetime value while balancing top and bottom-line growth.

  • Stakeholder Engagement: Partner with and influence senior leadership and global teams (e.g., Lifecycle Marketing, Product, Analytics) in setting strategy roadmaps and sharing recommendations that drive impactful decision-making.

  • Playbook Development: Establish and refine best practices and playbooks to ensure a consistent, scalable approach to pricing and discount initiatives across all markets.

What they're looking for

  • Master’s degree in Business/Management, Business Analytics, Economics or any related field.
  • years of professional experience in pricing strategy, consulting, analytics,: or a subscription-based business model.
  • Strong analytical skills and advanced command of Excel with the ability to: translate complex data into actionable insights, additional SQL-knowledge is a plus.
  • Extensive experience devising and measuring the effectiveness of discount: strategies (including AB testing), with a proven track record from other data-rich business environments.