The opportunity
As a Senior Manager, Growth Marketing, you will be responsible for developing and implementing lifecycle marketing tactics and programs to engage our developers throughout their journey to drive platform adoption, retention, and expansion. In this role, you have expertise in…
What you'll do
Partnering closely with the Product teams to create digital experiences for: our customers to engage, retain, and grow existing users
Defining and executing marketing plans with the rest of the Growth Marketing: team to keep project timelines updated and clear across all stakeholders while transforming ideas into concrete campaigns that achieve measurable outcomes
Continuously optimizing programs and channels through experiments and A/B tests
Collaborating closely with the product team to optimize user journey: continuously, including implementing lifecycle tactics at critical stages like onboarding, activation, and re-engagement
Brainstorming relevant content pieces for net-new creation or ways to: repackage existing content relevant for our users
Performing strategic product, market, and customer analyses to identify new: growth drivers or opportunities for improvement
What they're looking for
- Uncovering and leveraging new emerging channels and opportunities to accelerate growth and workload expansion
- Monitoring, analyzing, and reporting on KPIs to ensure marketing initiatives reach revenue objectives
- Working collaboratively with our product marketing and product team to align: messaging and understand relevant product launches and moments to roll into each customer program or campaign
- + years of B2D or B2B experience in lifecycle and/or growth marketing.: Product-led growth experience desired (bonus points for experience/understanding with agent-led growth!)
