Senior Manager, Performance Creative StrategyPosted today$137K
The opportunity
HelloFresh is seeking an entrepreneurial, strategic and analytical Senior Creative Strategy Manager to join our Performance and Innovation team.
What you'll do
Lead overall creative strategy across brands, with a strong focus on paid social content
Oversee and lead a team of copywriters, strategy managers, designers and art: directors, driving faster, sharper strategic oversight
Partner with Growth paid social managers and channel owners, and with GM: teams, to translate growth briefs into briefs that drive conversions on paid channels
Partner with brand marketing teams to build strong creative strategy across our brands
Identify high-impact testing opportunities and brief assets that align with testing goals
Build a deep understanding of what performs and what doesn’t, and use it to: unlock new paid growth with Product Marketing and Growth Marketing
What they're looking for
- Monitor and analyze performance across Performance and Innovation assets to: identify optimization opportunities
- Share performance insights and next steps regularly with marketing leadership and creative partners
- Stay current on industry trends, platform updates and emerging tools, and: apply them to improve campaign performance
- Collaborate across marketing, product, engineering and data to drive incremental performance across channels
