The opportunity
SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.
What you'll do
Own direct-to-consumer strategy across website, PR and comms, partnerships,: social, events, and brand and out-of-home, across six markets through and beyond the brand campaign window
Build the website into a high-converting acquisition surface, owning: messaging, offers, content, localisation, and advertising across all markets
Drive PR, comms, and partnership strategies that build the consumer brand
Stand up the retail and merchant-sales-channel motion for the consumer product
Hold and improve the direct cost-per-customer target, and report on: direct-acquisition performance to feed channel-mix decisions
Work closely with the central brand team, external creative and PR agencies,: and peer marketing managers to keep channel boundaries clean and handoffs tight
