The opportunity
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community.
What you'll do
Develop & gain executive alignment of the Canada marketing strategy.
Execute the marketing strategy as the single DRI in partnership with cross-functional teams and agencies.
Own Canada brand partnerships and agency relationships including supporting: existing relationships and recommending new opportunities.
Inform Instacart’s Canadian brand and business growth with deep consumer, category, and competitive insights.
Own the Canadian influencer program that produces local, engaging content: that fuels performance, developed in close partnership with our media team and agency partners.
Ensure that campaigns and content reaching Canadian consumers are accurate,: culturally relevant, and on brand — with localization expertise applied across owned and paid content.
What they're looking for
- Own Canada monthly marketing budget tracking ensuring it is managed on time and with precision.
- + years of progressive experience in brand marketing and integrated campaign: marketing with a strong focus on strategy and execution, preferably within a US-based consumer tech company navigating Canada as a distinct market.
- A proven ability to develop marketing strategy, translating business goals: into compelling brand narratives and breakthrough campaigns.
- Deep fluency in brand and campaign marketing mechanics: you understand how to write a strategic & creative brief; partner with channel leads and agency partners; and execute & measure.
