The opportunity
Upwork Inc. ’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled.
What you'll do
Own Google Tag Manager end-to-end across tagging, tracking, and pixel: deployment, improving signal quality, match rates, and data reliability for Paid Acquisition, Paid Social, and SEO programs.
Partner with channel teams to design and optimize browser-side and: server-side measurement approaches, including Conversion API implementations and data syncs across CDP destinations and key platforms such as Meta, Google, LinkedIn, and Reddit.
Lead complex MarTech initiatives across tracking architecture, customer data: platform integrations, consent signal orchestration, and platform onboarding, driving durable solutions that improve speed to market and campaign performance.
Build and operationalize AI-enabled workflows that automate segmentation,: campaign support, personalization, and marketing operations, with clear logic, measurable outputs, and appropriate human oversight.
Evaluate emerging AI tools, agent frameworks, and integration patterns,: including model orchestration approaches such as MCP, and recommend scalable solutions based on business value, technical feasibility, and long-term maintainability.
Partner cross-functionally with Engineering, Data, Legal, and Privacy to: embed consent, governance, and compliance requirements into tagging, data collection, and AI-assisted marketing workflows.
What they're looking for
- Create leverage for surrounding teams by translating business needs into: technical requirements, resolving operational blockers, and establishing clear processes such as office hours, intake, and prioritization that make marketing teams measurably faster.
- Author and maintain Privacy Impact Assessments and data-flow documentation: for marketing data, clearly articulating where data originates, transfer mechanisms, the processing purpose, and the regulatory basis and gating controls that apply, in partnership with Legal and Privacy.
- Deep expertise in marketing technology implementation across Google Tag: Manager, Google Analytics, pixel strategy, server-side tagging, and advanced data layer design, paired with strong judgment on how to improve measurement quality across paid and organic channels.
- Proven ability to lead complex cross-functional initiatives as a senior: individual contributor, balancing strategic thinking with hands-on execution across MarTech, analytics, data pipelines, and stakeholder alignment.
