The opportunity
We’re looking for a Senior Paid Marketing Strategist to help us rethink how Typeform approaches paid acquisition.
What you'll do
Own the strategy and day to day performance of key paid social and display: channels, including TikTok, YouTube, Google Performance Max and Uber Ads.
Build a multichannel strategy that helps Typeform reduce its reliance on paid: search and find new sources of efficient growth.
Manage six figure monthly media budgets, making decisions based on customer: acquisition, revenue, CAC and LTV to CAC performance.
Build, launch and optimise campaigns that drive Typeform signups and new paid customers.
Turn creative ideas into campaigns by briefing and partnering closely with copywriters and designers.
Run A/B tests across creative, copy, landing pages, placements, audiences and bidding strategies.
What they're looking for
- Around six or more years of hands on and strategic experience in performance marketing and media buying.
- Strong experience managing paid social and video channels, ideally including TikTok, YouTube and Meta.
- Experience owning campaigns from initial idea and creative brief through: implementation, optimisation and measurement.
- A track record of managing six figure budgets and delivering efficient performance.
- Experience working with MMM, incrementality testing or other measurement: methods beyond traditional attribution.
- Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC and LTV.
- A strong understanding of digital measurement, from tagging and attribution through to incrementality.
- Experience developing creative and UGC assets for paid social channels.
