The opportunity
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
What you'll do
Own day-to-day execution of global performance marketing campaigns, including: setting the creative strategy, with a primary focus on mobile user acquisition and growth.
Strategically run and optimize mobile install campaigns across major: platforms, such as Google UAC, Meta. Tiktok, and programmatic partners, focusing on high LTV/CAC, efficient spend, and sustainable global growth.
Manage and hold accountable Duolingo’s performance marketing agency partners,: ensuring alignment on goals, pacing, and quality of execution.
Leverage deep, data-driven insights to guide decisions, constantly improving: key KPIs like CPI, retention, and monetization metrics.
Collaborate cross-functionally with teams across Marketing Analytics,: Creative, Engineering, and Finance to align efforts and maximize impact.
Champion a culture of experimentation, continuously testing new channels,: creative approaches, and optimization strategies to unlock new growth opportunities.
What they're looking for
- Develop and present strategic recommendations to marketing leadership,: translating campaign performance into actionable insights and proposals.
- Experience running large-scale, global mobile acquisition campaigns.
- Strong analytical skills, with expertise in mobile attribution and marketing analytics.
- A successful track record of owning and optimizing large performance: marketing budgets with direct, hands-on execution.
