The opportunity
About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers.
What they're looking for
- Support new product launches by building and executing the paid acquisition: plan for launch moments — channel mix, budget, creative, and timeline — in partnership with Integrated Marketing and Product Marketing.
- Partner with Web Marketing to align on landing page strategy, message match,: and post-click conversion, because paid social performance doesn't end at the click.
- Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems that raise the bar for the whole team.
- Collaborate cross-functionally with Integrated Marketing, Communications, and: Web to align paid social with integrated campaigns and earned media moments, and bring performance data back upstream to influence creative production and asset strategy.