The opportunity
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences…
What you'll do
Investment Approach: Support strategy discussions on spend allocation & pacing between Finance and Marketing leadership
Budget Tracking: Partner with Financial Operations to track Marketing media and production budgets in order to inform strategic allocations
Target Setting: Establish KPI framework for marketing channels and campaigns. Set and monitor KPI targets, OKRs, and efficiency goals
ROI Evaluation: Develop ROI calculation methodologies with DS and Research, and lead holistic campaign reviews - accounting for qualitative and quantitative impacts
Reporting: Support weekly reporting needs from Marketing and Hosting orgs as: well as quarterly campaign performance reviews
Analytical Deep Dives: Conduct deep dives into business trends and drivers of variance. Independently lead data extraction, analysis, visualization, and presentation.
What they're looking for
- Strategic Support: Partner with Marketing, Product Marketing and Hosting leadership to develop strategy and support business performance
- + years of relevant business and analytics experience . Ideally you have a: mix of financial planning, management consulting, and/or analytics experience
- Technical experience . financial analysis and modeling skills, SQL experience preferred
- Ability to work and influence cross-functionally . You will need to partner: across internal (marketing, data science, finance) and external partners - proactively facilitating connections between teams
