The opportunity
Instacart Ads powers one of the industry's leading retail media networks, helping brands, CPGs, and retailer partners reach shoppers with relevant, effective advertising across the Instacart platform. As part of the Ad Product team, you'll own the Formats domain, where we place…
What you'll do
Serve as the primary product partner to sales teams focused on New Advertiser: types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
Define the 0→1 strategy for each bet, then own execution while aligning: cross-functional teams across Instacart.
As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.
+ years of experience in product management for ad formats, with a strong: understanding of user-facing ad experiences.
What they're looking for
- Experience with performance advertising products.
- Experience taking new products from 0→1 in ambiguous, fast-moving environments.
- Background in ad tech, retail media, or a closely related domain.
