The opportunity
We're hiring a Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team. In this role, you'll build and optimize campaigns that engage, retain, and grow Chime members across their lifecycle — from acquisition through long-term retention — with a focus on member experience, revenue, and LTV.
What you'll do
Build and manage lifecycle campaigns across email, push, in-app, and SMS —: from brief through launch and measurement
Think in journeys, not just individual sends: you'll map member flows based on what they do, where they are in their lifecycle, and what they need next
Develop audience segments that go beyond demographics and reflect where: members actually are in their relationship with Chime
Run experiments and come back with a clear point of view on what worked, what didn't, and what to do next
Work closely with data and analytics partners to understand campaign: performance and what member behavior is telling us
Use AI tools in your day-to-day: for drafting, content variation, personalization logic, or finding efficiencies.
What they're looking for
- –4 years in lifecycle, CRM, or retention marketing with real campaign: execution experience across at least one channel (email, push, in-app, or SMS)
- Hands-on experience with a marketing automation or CRM platform: Braze, Iterable, Klaviyo, or something similar
- Detail-oriented: quality of output is important to you and you understand how it affects the member experience
- Comfortable with data: you can read a dashboard, pull your own numbers, and figure out what the story is
- You use AI tools and have real enthusiasm for them; you've formed opinions: from experimenting, not just reading about it
- Strong instincts about what makes a good (or bad) member experience, and you speak up about it
- Clear written and verbal communication: you can translate strategy into execution and results into a coherent point of view
- You move fast, you're curious, and you pick things up quickly