The opportunity
The Sales, Marketing & Business Solutions product team owns the product stack that Natera's Sales and Marketing organizations rely on daily. That includes the tools for generating demand, managing accounts and pipeline, and running campaigns.
What you'll do
Own the strategy, roadmap, and backlog for Sales and Marketing platforms,: with Salesforce as the system of record and primary user-facing interaction mode for commercial workflows
Partner with Sales & Marketing to turn business needs into clear requirements: (PRDs, user stories, user flows) and prioritize them by value, effort, and platform impact
Manage the integration points between CRM and marketing automation, including: lead lifecycle, scoring, routing, and attribution
Lead quarterly and annual planning (intake, prioritization, and governance: processes) with technical and cross-functional stakeholders so every initiative is visible, sequenced, and tied to an outcome
Work with engineering and architecture on data model, integration, and build vs. buy vs. configure decisions
Plan releases and manage dependencies across platforms, making sure changes: are tested, communicated, and adopted
What they're looking for
- Define and track KPIs such as adoption, data quality, funnel efficiency, and: delivery predictability, and use them to guide investment
- Evaluate new tools and capabilities, including AI-enabled features, and: recommend where to consolidate or retire overlapping systems
- Communicate status, risks, and tradeoffs clearly to stakeholders, including senior leadership
- Experience partnering directly with Sales & Marketing stakeholders to turn: business goals into product roadmaps, features, and defined impact.
