The opportunity
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements.
What you'll do
Seller Experience: Own the end-to-end experience for sellers: what they need, when they need it, and how they find it. Make our messaging, assets, and product knowledge easy to access and use, and simplify the path from product launch to the field.
Sales Plays & Programs: Build and maintain scalable sales plays and cross-functional GTM programs, including target personas, discovery questions, objection handling, competitive positioning, and proof points, with Sales, Marketing, and PMM leadership.
CSM Product Adoption: Partner with Customer Success to turn product capabilities into repeatable adoption, cross-sell, and expansion motions, including customer-ready talk tracks, playbooks, and use cases.
Enablement Strategy: Define the strategy and cadence for product and messaging enablement across Sales, CS, and Support, working with Enablement to deliver training, certification, and ongoing learning that sticks.
Partner Extension: Extend core messaging, plays, and enablement to agency, technology, and ecosystem partners so they can sell and implement Klaviyo with confidence.
Launch-to-Field Translation: Work with Platform and product PMMs to turn launches and roadmap into field-ready narratives, assets, and readiness, and make sure the field is prepared before go-live.
What they're looking for
- Field Insight & Roadmap Influence: Gather win/loss, call, and deal insight; spot patterns in what the field and customers need; and bring them to PMM and Product to shape messaging and priorities.
- Measurement: Define and track success metrics for plays, programs, and: enablement, such as win rate, pipeline influence, content usage, adoption, and attach. Use results to iterate.
- Performs other related duties as assigned to support the overall objectives: of the Klaviyo PMM organization and GTM teams.
- + years of experience in B2B SaaS product marketing, sales enablement, or: field marketing, with experience supporting complex, multi-stakeholder sales cycles.
