The opportunity
The Asana Product Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us. We're looking for a Senior Product Marketing Manager to join our Solutions and Audience…
What you'll do
Own the audience strategy, messaging, and positioning for Marketing and: Operations buyers, aligning audience narratives with Asana's broader company positioning and revenue goals.
Develop deep subject matter expertise on target buyer personas, uncovering: insights into their workflows, team structures, tooling budgets, KPIs, and software evaluation criteria.
Create compelling content across the entire buyer journey, ranging from core: narratives and web copy to whitepapers, product demos, and customer-facing presentations.
Partner cross-functionally with Core PMM and Product teams to translate: Agentic Work Management capabilities (including prebuilt AI Teammates and no-code automations) into clear, persona-specific value propositions.
Equip sales and customer-facing teams with high-impact enablement tools, such: as competitive battlecards, discovery guides, customer proof points, and pitch decks.
Collaborate closely with the Campaigns team to architect and execute new-logo: acquisition campaigns that generate net-new qualified pipeline.
What they're looking for
- Partner across the organization to identify customer champions and showcase: stories highlighting how Marketing and Ops teams drive measurable outcomes with Asana.
- Champion the voice of the customer by channeling market insights and buyer: feedback directly into product roadmap and positioning decisions.
- Demonstrates curiosity about AI tools and emerging technologies, with a: willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Proven track record in product marketing, audience marketing, or go-to-market: strategy within an enterprise SaaS organization.
