The opportunity
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
What you'll do
Define and execute demand generation strategies in North America aligned to revenue and pipeline goals.
Translate business priorities into clear campaign strategies across the full: funnel, from awareness to conversion.
Develop deep understanding of target audiences, buying committees, and: priority accounts to inform messaging and campaign design.
Partner with product marketing, content, and creative teams to shape: compelling narratives and campaign briefs.
Contribute to the evolution of Adyen’s account-based marketing approach across 1:many, 1:few, and 1:1 motions.
Work closely with Sales, SDRs, Partnerships, and Account Management to align: on account strategy and execution.
What they're looking for
- Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
- Share learnings and best practices to raise the bar for demand generation across the team and region.
- + years of marketing experience, with at least 3 years launching and managing: integrated campaigns for an enterprise buying audience
- Expert in leading cross-functional teams to develop campaign briefs, creative: concepts, channel strategies, and assets
