The opportunity
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences…
What you'll do
Air traffic control all content across social media to ensure everything works coherently together.
Ideate, conceptualise, and create Instagram-native content for Airbnb's owned: channel across Reels, Carousels, and Stories
Partner closely with internal teams and external creators to develop original: content designed specifically for the platform
Maintain a deep and constantly evolving understanding of Instagram trends,: formats, algorithm dynamics, and audience behavior
Develop original, repeatable content frameworks that move beyond trend: participation and build a coherent, evolving brand narrative
Own accurate, timely publishing and real-time community engagement on Instagram
What they're looking for
- Partner with analytics teams to measure impact, extract insights, and: continuously refine strategy and creative output
- Have managed or significantly grown an Instagram account: for a brand, creator, or yourself
- Bring a strong editorial point of view and a clear sense of taste across content, design, and storytelling
- Understand how content performs on Instagram: and can articulate why and be the voice to influence how we show up on the platform
