The opportunity
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences…
What you'll do
Monitor emergent issues across social media channels
Proactively highlight and/or provide status updates on issues surfacing online to Lead(s)
Own day-to-day social listening for the India market, including competitive and cultural conversation tracking
Turn listening into insight; synthesize themes into regular recaps and ad hoc: deep dives for comms, marketing and regional stakeholders
Provide publishing support for @airbnbindia, including scheduling, copy QA and channel hygiene
Support community engagement on @airbnbindia campaign moments: comment response, sentiment tracking and surfacing engagement-worthy UGC
What they're looking for
- Support Surprise & Delight workstreams as they surface on social
- Ability to work cross functionally on communications initiatives involving: Community Support and Trust operations, Policy, Regulatory, Corporate and Crisis Management
- Draft copy and publish content across different channels
- Key POC for publishing, engaging, accepting brand collabs and taking down: posts as and when needed across brand social channels during APAC hours, in collaboration with marketing and comms social teams
