The opportunity
Contract type: Fixed-term contract (maternity leave)
What you'll do
In partnership with the Business Development Manager, lead trade marketing: strategy for the Italian market, driving sell-out across major retail accounts and partner stores
Manage and coordinate the local field team of 15 people, including a Field: Operations Manager, Project Managers and Merchandisers, to hit shared targets
Partner with Business Development Managers to turn demand projects, such as: promotional plans, product launches and in-store tests, into results on the shelf
Monitor in-store execution and product visibility, building action plans to: keep standards high across retail partners
Collaborate with the Marketing Development team to shape Italy-specific: campaigns that fit the local retail landscape
Oversee the external field agency relationship, including performance management and contract coordination
