Senior UX Product DesignerActive$120K

The opportunity

This is a hybrid role to our Toronto HelloFresh Headquarters

What you'll do

  • Own the end-to-end design of critical growth journeys across acquisition,: conversion, checkout, payment, reactivation, and emerging purchase models.

  • Translate complex customer and business problems into experiences that: clearly communicate value, reduce friction, and help customers confidently make decisions.

  • Balance immediate conversion opportunities with the longer-term customer: experience, considering not only whether customers convert, but whether we are setting them up for meaningful engagement and retention.

  • Partner with Product, Engineering, Data, Research, Marketing, and Content: Design to identify opportunities across the customer journey.

  • Connect customer needs, behavioural insights, commercial goals, and emerging: technology to develop strong product directions.

  • Move comfortably between contributing to longer-term vision and delivering: tactical improvements that generate measurable impact today.

What they're looking for

  • Bring a strong design perspective to your product area while remaining open: to evidence, experimentation, and the expertise of your partners.
  • Use quantitative and qualitative insights to identify opportunities, develop: hypotheses, and design high-impact experiments.
  • Partner closely with Product and Data to understand performance across the: funnel and translate learnings into actionable design improvements.
  • Look beyond the outcome of individual A/B tests to identify patterns and: insights that can inform future product and design decisions.