The opportunity
At FourKites we have the opportunity to tackle complex challenges with real-world impacts. Whether it’s medical supplies from Cardinal Health or groceries for Walmart, the FourKites platform helps customers operate global supply chains that are efficient, agile and sustainable.
What you'll do
Lead the growth and pipeline strategy: design and execute an integrated plan across paid, content, social, and lifecycle programs, with the roadmap and budget to hit awareness, conversion, and pipeline targets.
Build and manage always-on and campaign-specific nurture programs including: drip sequences, segmentation, and A/B testing, in coordination with sales development.
Own end-to-end execution for webinars tied to active demand gen campaigns: (platform administration, promotion, registration, and follow-up).
Draft first-pass content supporting demand gen campaigns: landing pages, campaign emails, ad copy, and gated assets — for review and refinement.
Own content syndication, third-party promotions, and paid placements: end-to-end — from vendor selection and contracting through asset delivery, lead handoff with marketing ops and SDRs, and performance tracking.
Build and maintain campaign planning templates and calendars that keep: cross-functional stakeholders aligned on timing, assets, and channels.
What they're looking for
- Own strategy, execution, and ongoing optimization of Google Ads and LinkedIn: Ads, including keyword strategy, bid management, audience targeting, and budget allocation across funnel stages.
- Own quarterly keyword planning: competitive gap analysis, tiered keyword strategy, and forecasting to inform budget conversations.
- Maintain and refresh our ICP and target persona/title lists each half or: after major launches, feeding both paid and account-based targeting.
- Own day-to-day management of FourKites' social channels with agency support: on execution: copywriting on 2-3 posts weekly, final QA on all posts and graphics, community moderation, and photo/asset sourcing.
