Sr. Industry Marketing Manager, Manufacturing & Supply ChainActive$163K

Databricks
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The opportunity

We are looking for a creative, passionate and well-rounded individual to join our marketing team to help us lead industry marketing for strategic areas like manufacturing, supply chain, and operations. Our mission is to bridge the gap between technology and business needs with…

What you'll do

  • Establish a differentiated messaging and positioning framework for: manufacturing, supply chain, and operations, with cross-functional adoption across priority campaigns, launches, sales engagements, and customer-facing content.

  • Deliver integrated go-to-market programs for priority industry personas that: meet agreed engagement and pipeline targets, with performance tracked through defined campaign metrics.

  • Build an industry content portfolio that increases awareness and engagement: among practitioners, executives, and decision-makers, measured by agreed reach, engagement, and content-sourced or influenced pipeline goals.

  • Establish a repeatable engine for customer proof and thought leadership that: strengthens executive conversations, including published customer stories, editorial content, executive events, and other approved external assets.

  • Launch industry solutions with the required positioning, content, enablement,: and measurement in place by agreed launch dates, then use post-launch performance data to improve adoption and pipeline contribution.

  • Improve seller effectiveness in the target industries through adopted sales: plays, presentations, battlecards, prospecting templates, and training, measured through asset usage, training participation, seller feedback, and opportunity impact.

What they're looking for

  • Own the industry event strategy for manufacturing, supply chain, and: operations, generating qualified executive engagement and sourced or influenced pipeline against agreed event goals.
  • + years of experience marketing or deploying technology solutions for: manufacturing, supply chain, and/or operations, with a record of measurable business impact.
  • Demonstrated success developing positioning and messaging for complex B2B: technology products and translating technical capabilities into industry-specific use cases and business outcomes.
  • Experience setting and executing industry or product marketing strategy: across launches, integrated campaigns, content, sales enablement, and field or partner programs.