Sr. Industry Marketing Manager, StartupsPosted today$163K

Databricks
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The opportunity

We are looking for a creative, passionate and well-rounded individual to join our Digital Native and Startup marketing team to help us focus on the fastest-moving segment in tech: venture-backed startups building and scaling on AI. Our mission is to meet founders and technical…

What you'll do

  • Establish a startup-segment positioning and content framework used: consistently across priority sales, partner, developer, field, and demand-generation programs, with adoption measured through program usage and stakeholder feedback.

  • Meet or exceed agreed pipeline and consumption targets for priority startup: accounts through integrated account-based, partner, venture, demand-generation, and field programs.

  • Build an active venture and accelerator ecosystem that generates measurable: portfolio reach, co-marketing activity, qualified opportunities, and sourced or influenced pipeline.

  • Improve the conversion of startup evaluations into committed production spend: by optimizing credits, trials, free-tier, and other product-led motions, measured through activation, conversion, and expansion rates.

  • Increase awareness and technical credibility with startup founders,: developers, and technical leaders, measured through target-audience engagement, community participation, content-assisted opportunities, and event outcomes.

  • Equip go-to-market teams with startup-specific messaging, technical proof: points, sales plays, and enablement that improve seller adoption and segment performance, including conversion, win rate, or sales-cycle metrics.

What they're looking for

  • Expand the segment’s customer and community proof through credible startup: stories, technical content, speaking engagements, and investor or developer events that contribute to reach, engagement, and pipeline.
  • + years of experience marketing technology to startups, developers, or the: venture ecosystem, or equivalent experience building and scaling a venture-backed startup.
  • A proven record of owning marketing strategy for a segment, product line, or: go-to-market motion and delivering measurable pipeline, adoption, consumption, or revenue outcomes.
  • Experience developing positioning, messaging, and content for complex: technical B2B products and translating cloud, data, analytics, or AI/ML capabilities into clear customer use cases and business outcomes.